Marketing.
Communicate with purpose, through relevant relationships and channels.
The right information.
In the right context.
Marketing includes communication, operational email, leads and campaigns. A message can be about support or a contract without legally becoming a marketing message.
One underlying identity. Direct typed relationships. Permissions checked in the user's active context.
Core functional scope
Not isolated records.
Relationships with meaning.
Typed relationship examples for understanding the information model. They are not generated from a running customer database.
Email is communication, but commercial, internal, contractual and support communication have different purposes and legal conditions. The interface can feel like Mail while storing the message in a connected communication model.
Go beyond Marketing.
Every perspective connects to all others through UBIM. Discover the shared technology or explore a different part of the platform.